英語四級考試閱讀沖刺題(一)

　　Market modification also means searching for increased usage among present customersor going for a different market, such as senior citizens. A marketer may re-position the productto appeal to new market sections.

　　Another product extension strategy is called product modification. It involves changingproduct quality, features, or style to attract new users or more usage from present users.American auto manufacturers are using quality improvement as one way to recapture worldmarkets. Note, also, how auto manufacturers once changed styles dramatically from year to yearto keep demand from falling.

　　1. According to the passage, when people grow fond of one particular brand of a product,its sales will ________.

　　A) decrease gradually

　　B) remain at the same level

　　C) become unstable

　　D) improve enormously

　　2. The first paragraph tells us that a new product is ________.

　　A) not easily accepted by the public

　　B) often inferior to old ones at first

　　C) often more expensive than old ones

　　D) usually introduced to satisfy different tastes

　　3. Marketers need to know which of the four stages a product is in so as to ________.

　　A) promote its production

　　B) work out marketing policies

　　C) speed up its life cycle

　　D) increase its popularity

　　4. The author mentions the example of “backpacks” (Line 4, Para. 2) to show theimportance of ________.

　　A) pleasing the young as well as the old

　　B) increasing usage among students

　　C) exploring new market sections

　　D) serving both military and civil needs

　　5. In order to recover their share of the world market, U.S. auto makers are ________.

　　A) improving product quality

　　B) increasing product features

　　C) modernizing product style

　　D) re-positioning their product in the market

　　英語四級考試閱讀沖刺題答案

　　1. D 2. D 3. A 4.B 5. A

　　英語四級考試閱讀沖刺題(二)

　　The men who race the cars are generally small, with a tight, nervous look. They range fromthe early 20s to the middle 40s, and it is usually their nerves that go first.

　　Fear is the driver's constant companion, and tragedy can be just a step behind. Scarcelya man in the 500 does not carry the scars of ancient crashes. The mark of the plastic surgeonis everywhere, and burned skin is common. Sometimes a driver's scars are invisible, part of hisheritage. Two young drivers, Billy Vukovich and Gary Bettenhausen, raced in their first 500 in1968. Less than 20 years before, their fathers also competed against one another on the Indytrack—and died there.

　　All this the drivers accept. Over the years, they have learned to trust their own techniques,reflexes, and courage. They depend, too, on a trusted servant—scientific engineering. Thoughthey may not have had a great deal of schooling (an exception is New Zealand's BruceMcLaren, who has an engineering degree), many drivers are gifted mechanics, with a feelingfor their engines that amount to kinship.

　　A few top drivers have become extremely wealthy, with six-figure incomes from prizemoney, endorsements, and jobs with auto-product manufacturers. Some have businesses oftheir own. McLaren designs racing chassis (底盤). Dan Gurney's California factory manufacturedthe chassis of three of the first four ears in the 1968 Indy 500, including his own second placecar.

　　Yet money is not the only reason why men race cars. Perhaps it isn't even the major reason.Three-time Indy winner(1961, 1964, 1967) A. J. Foyt, for example, can frequently be foundcompeting on dirty tracks in minor-league races, where money, crowds and safety features arelimited, and only the danger is not. Why does he do it? Sometimes Foyt answers, "It's in myblood. " Other times he says, "It's good practice. " Now and then he replies, "Don't ask dumbquestions. "

　　26. The statement "it is usually their nerves that go first" means_______.

　　A. at first they all have a nervous look

　　B. they often find they can't bear the tension even if they are in good condition

　　C. someday they find they can't make responses to any risk

　　D. they can continue their career at most until the middle 40s

　　27. It can be inferred that a car accident is often coupled with_______.

　　A. a plastic surgeon B. a companion

　　C. a risk D. a fire

　　28. The invisible scars of the drivers mentioned in the second paragraph refers to_______.

　　A. the regrets left by their fathers B. the fears left by their fathers

　　C. the cars left by their fathers D. the heritage left by their fathers

　　29. Bruce McLaren is different from most of the drivers in that_______.

　　A. he himself designs chassis B. he has an engineering degree

　　C. he manufactures chassis D. he is a gifted mechanic

　　30. A. J. Foyt often takes part in minor-league races for_______.

　　A. prize money B. blood test

　　C. cheers from the crowd D. enjoyment

　　英語四級考試閱讀沖刺題答案

　　26. B 27. D 28. A 29. B 30. D

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